![]() ![]() Decide who creates the visual assets like reel videos or carousel designs (you might also create them yourself with tools like Canva if you’re a one-person show.).Don’t forget to plan and post content around seasonal holidays relevant to your niche and your own product roadmap (e.g., when you launch a new menu.) Here’s a great resource to do that.Each post should have some kind of audience interaction in mind – this is social media, remember? What do you want your audience to do? Think of things like going to your website, taking up your special offer in your offline store, leaving a comment, answering a poll or question, etc. Besides overall goals for each post, don’t forget about setting a micro goal for each one, too.Within some of them, you can create content series, like a weekly intro of your employee or a chef’s special dish. (That’s probably going to heavily influence your posting frequency.) Consider the resources you need and have in place to create each of them. You’re probably best off using a mix – of posts in your feed, including carousels (e.g., for recipes), reels, and some Stories. Then, decide on the formats you’re going to use.For example, if you have a restaurant, some themes could include: Recipes, Behind-the-scenes photos, Special offers, “Meet the team” posts, Seasonal content, and a sprinkle of some fun content like memes. Define the main categories or themes for your content.Do you want to use it primarily as a sales-boosting channel? Or maybe mostly share educational content? Or a mix of both and then some? This will help you find the right content, categorize it, and prioritize it. Start with defining your goals for Instagram.How to create a content plan for Instagram ![]() Okay, Karolina, but how do you create an Instagram content plan? No worries, as a person who has made more of those than I can count (I know, I just said I didn’t plan, but that’s not exactly true ),) here are a few pointers. When you post ad hoc, you often lose sight of those goals, pressured just to put something out there (usually because you haven’t posted in weeks.) You know, like building brand awareness, selling products, building your thought leadership in the market, and so on. By planning your content, you can make sure it’s designed to do what you need it to do. When you plan your content in advance, you get to take a bird’s eye view of it and actually see whether it creates a consistent story for your brand. The more Instagram accounts you run, the more time you can save that way. And then automatically post for the rest of that week or month and not have to worry about content creation. Instead of trying to come up with the proverbial “something,” you can block off a single slot on your calendar to plan a week or even a month’s worth of content. To get all of that, you need a strategic approach to your Instagram content. But how many times in a row can you repeat that? And what about website visits? And what about sales?Īnd, maybe most of all, what about the algorithm that wants you to keep regularly and consistently engaging your audience? Yes, that one odd post every now and then might go viral, getting you a lot of views and maybe likes. At least not when you want to see actual results in the long run. Posting whenever you feel like it (or, more likely, whenever you have time) is, quite obviously, not a sustainable way to build effective communication for a business. Try NapoleonCat for free: Company email Start free trial Seamlessly schedule Instagram posts to multiple accounts at once. Schedule unlimited Instagram Posts, Reels, and Carousels ![]()
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